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Great email subject line!
By hal | May 16, 2007
I’m as cynical as the next guy. It’s pretty hard to get me to open something. But how about this email headline from Marriott:
Wow! Who wouldn’t want a free breakfast? (Of course, I stay at an economical Fairfield Inn that already has free breakfast.) But how about $1oo? What’s that about?
Yes, I opened.
This subject line is good in so many ways. It promises personal information (”Your account”) plus gives an incentive to open (”Free Breakfast + $100 Bonus”). It even includes a specific dollar amount which is proven to lift open rates.
Note that the word “Free” managed to pass through the spam filter. Note also that the writer resisted the urge to use an exclamation point.
The subject line is the most important component of an email. This line answers the call. Tip of the old chapeau to the anonymous scribe!
Topics: great writing, ad words, email |